One of the most important things I’ve learned through my (brief) experience in the SM field is this: There are very few social media experts out there, but plenty of folks who claim to be. Before you go out and hire an expert to tell you anything, consider what you know about your company first.
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About the Author
Jason Long is the Community Manager of QlikCommunity, the global community site for QlikView, a U.S.-based business intelligence company with over 550,000 users. He also manages the company's Twitter account, Facebook page, and other social media outlets.
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, QlikTech International AB.