Author Archives: Jason Long

Internet Summit 09 Thoughts – One Guy, Two Days, Three Praises, Four Improvements

November 6, 2009 – 10:05 am

My thoughts about the Internet Summit 09 (#isum09) held in Raleigh, NC on November 4-5, 2009. I give some thoughts on the conference, including things I think that went well and some things I think could be improved.

Posted in Community, Social Media, Thoughts | Tagged , , , | Comments (10)

Giving the People What They Want: A Practical Usability Story

October 15, 2009 – 11:08 pm

With a small change to a whitepaper download section, we were able to increase downloads by 41%. It’s all about knowing what your users want and giving it to them!

Posted in Technical, Thoughts, Usability | Comments (2)

Beware the Social Media Hucksters

July 28, 2009 – 7:30 am

One of the most important things I’ve learned through my (brief) experience in the SM field is this: There are very few social media experts out there, but plenty of folks who claim to be. Before you go out and hire an expert to tell you anything, consider what you know about your company first.

Posted in Social Media, Strategy, Thoughts | Comments (1)

Welcome to “Community and Conversation”

July 20, 2009 – 11:42 pm

I figured that writing about my journey may benefit another freshly-minted Community Manager or Social Media Manager looking for information on how to make it all work.

Posted in Thoughts | Comments (0)