Hey everyone!
I figured the best way to start a blog was to have a fun time designing a custom theme, then worry about posts…but since I’d rather Google not index “Test Post 3″ for my new site, it’s time to get writing!
My name is Jason Long, and I am the Community Manager for QlikCommunity, the online community site for QlikView, a Swedish-founded and U.S.-based Business Intelligence company. We have over 500,000 users in 95 countries, and we’re growing at the rate of greater than 14 new customers every business day! I also manage the company’s Twitter presence, Facebook fan page and other social media outlets.
This blog is going to be a collection of my thoughts, insights and experiences in running a B2B Community and Social Media program on a day-to-day basis. There are a lot of great high-level bloggers in this field, including Jeremiah Owyang, Jake McKee, and the venerable Guy Kawasaki, but I found very little tactical information and thoughts about how to run a community every day; I figured that writing about my journey may benefit another freshly-minted Community Manager or Social Media Manager looking for information on how to make it all work.
The categories to which I’ll be posting are:
- Community – Day-to-day community management, moderation and optimization is my main focus at QlikTech, and it will be the same with this blog.
- Social Media - There is a lot of chaff out there regarding Social Media; I would probably do better not to enter the fray on this one, but I’m going to do my best to sort through the hype and hucksters and bring you some real actionable information.
- Strategy – Jeremiah and company are better at this than me, but I’d like to believe I can come up with a VP-level thought every once in a while. I will also use this section to pass along great articles I find from the community blogging bigwigs out there.
- Tactical - Actions, plans and procedures that Community Managers and Social Media Managers can do to improve their jobs (and maybe even their lives!) I’ll review systems and post code samples here from time to time.
- Analytics – ROI has quickly become the most important three-letter acronym in B2B marketing, and this section will outline advice and tools around community and social media measurement and monitoring.
- Thoughts - Anything that doesn’t go in the above categories will go in this category. These posts may ramble on or go off on any number of tangents; you have been forewarned!
I don’t want to write too much on this first post and get burnt out! Thanks for reading, and I’m really looking forward to bringing you a consistent, interesting flow of information about, you guessed it…Community and Conversation!
